Company About
Wolverine World Wide, Inc. is a multinational enterprise specializing in the design, manufacturing, sourcing, marketing, licensing, and distribution of footwear, apparel, and accessories. Its operations span across the United States, Europe, the Middle East, Africa, the Asia Pacific region, Canada, and Latin America, managed through its Wolverine Michigan Group and Wolverine Boston Group segments. The company's diverse product range encompasses casual wear, high-performance outdoor and athletic gear, children's shoes, durable industrial work boots and attire, and professional uniform footwear. Wolverine World Wide offers a vast selection of footwear styles, including shoes, boots, and sandals, under well-known brands such as Bates, Cat, Chaco, Harley-Davidson, Hush Puppies, Hytest, Keds, Merrell, Saucony, Sperry, Sweaty Betty, Wolverine, and Stride Rite. Beyond footwear, it also markets Merrell and Wolverine-branded apparel and accessories. The company strategically leverages its brands by licensing them for non-footwear products, which include Hush Puppies apparel, eyewear, watches, socks, handbags, and plush toys; Wolverine eyewear and gloves; and Keds, Saucony, and Sperry apparel. Additionally, Wolverine World Wide produces pigskin leather under proprietary trademarks like Wolverine Warrior Leather, Weather Tight, and All Season Weather Leathers, intended for the footwear industry. The company employs a multi-channel sales approach, utilizing its own brick-and-mortar retail stores and e-commerce sites. Its products reach consumers through department stores, national chains, catalog and specialty retailers, independent stores, uniform suppliers, mass merchants, and government clients, often supported by third-party licensees, distributors, and joint ventures. As of January 1, 2022, Wolverine World Wide maintained 143 physical retail locations and 65 consumer-direct e-commerce platforms. Founded in 1883, the company's headquarters are situated in Rockford, Michigan.
